How to Plan Your Retirement

Whether you’re close to retirement or already there, it is crucial to evaluate your plan and make adjustments based on evolving financial conditions. For example, as you approach retirement, it’s a good idea to pay off your mortgage and reduce credit card debt. Doing so can help you minimize the amount of your retirement income that goes to paying interest—a major drain on your savings. Go here ex-ponent.com

Similarly, it’s important to reevaluate your spending plan. If you’re still working, increasing your contribution to a company-sponsored 401(k) or an individual retirement account (IRA) is a great way to increase the size of your nest egg. If you’re already retired, every dollar you spend is a dollar you can’t invest—and it could potentially shorten the life of your savings.

What Sets Exponent Financial Advisors Apart in the Ottawa Market

A robust retirement planning process should address the changing landscape of costs in retirement, including future healthcare expenses and inflation. In addition, it’s a good time to consider estate planning and ways to transfer your wealth to beneficiaries tax efficiently.

It’s also a good idea to shift your investment strategy into a more conservative mix of assets, such as Treasury bills. This can help reduce the risk of market downturns that could strain your portfolio. At this stage, you may also want to consider a low-cost fixed annuity to generate a steady stream of income in retirement.

Full Funnel Optimization – How Smart Marketers Optimize the Full Funnel

The customer journey doesn’t change, even when your audience is searching for answers on their laptops, phones or holographic interfaces. Whether they’re in the middle of their research or are ready to convert, a successful marketing strategy focuses on nurturing leads through the full funnel and converting them at each point of entry. This is known as Full Funnel Optimization and is what differentiates smart marketers from the rest. URL conversionteam.com

Top of the Funnel (TOFU)

This stage is all about awareness, reaching new prospects and generating interest in your product or brand. TOFU tactics include content marketing, email campaigns and social media advertising.

Middle of the Funnel (MOFU)

The MOFU phase is when potential customers start looking into how your product or service could solve their problems and help them reach their goals. Your goal is to show them that your solution works and would be a great fit for their needs. This is where case studies and product demonstrations come in handy.

Bottom of the Funnel (BOFU)

Once a prospective customer has entered the BOFU stage, they’re close to making a purchase and need that final push to complete the conversion. This is where strategic BOFU messaging comes in, such as offering a limited-time discount or a free gift to encourage them to act now.