Optimize Your SEO with Backlink Boss

Twenty years ago, Google was a start-up with an idea that would revolutionize the world of search. The company figured out that keywords alone weren’t enough to get web pages found, so they developed an algorithm that looked at what other people were saying about websites – specifically, how many quality backlinks were linking to them.

As it turns out, if a lot of websites Backlink Boss were linking to a website, that was a strong signal that the site was valuable and trustworthy. Thus, the first step in an effective SEO strategy was born: backlink building.

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Since then, backlinks have become the single most important factor in how high a website ranks on Google’s SERPs. The higher the SERP, the more traffic and potential revenue a site receives. However, it’s not as easy as creating content that others will want to link to – you have to do some actual hard work. This can include researching keywords that are relevant to your business, finding quality backlink opportunities and building links manually.

Although it’s essential to build new links, a large part of your SEO efforts should also be focused on optimizing existing blog posts and updating outdated content. It takes a long time for new content to settle on the search engine results page (SERP) and gain authority, so repurposing and updating old articles can make a huge impact on your SEO in less time.