Estateagency.marketing agents need to do more than just promote properties. Many of them also service a particular neighborhood or region, and their marketing should be geared toward showing people why that area is the best place to live. For instance, incorporating local landmarks, familiar neighborhood sites and famous beauty spots into the property photos in your real estate marketing campaigns will make your agency stand out to prospective buyers.

Another way to differentiate yourself is by creating a unique real estate marketing video that humanizes your agency. Don’t be afraid to get creative with your videos, and remember to use the right voiceover for each one. For example, you may want to interview past clients or show aerial drone footage of a listing to add a personal touch that separates your agency from the competition.

“From Dream to Reality: Steps to Start Your Own Estate Agency Business

Finally, don’t overlook the power of word-of-mouth marketing and the importance of cultivating relationships with influential people in your community. Partnering with micro-influencers who have a large following on social media or larger influencers that can drive traffic to your website or social channels is a cost-effective strategy that can help you gain more prospects.

Finally, remember to regularly send out email marketing campaigns that nurture leads and keep you top of mind with your audience. Then, you’ll have the best chance of earning referrals and securing repeat business.